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STRATEGY
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TRAINING
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CONTENT
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My take on digital and social media strategy, training, content marketing and new PR.

Strategy

You don’t have to be a big-time blogger, make videos and tweet up a storm to be successful in social business.

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Training

Digital media enables your whole organization to become ambassadors and build relationships on your behalf.

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Content

It’s more important than ever to offer your audience valuable and engaging content they can’t find anywhere else.

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Speaking

I do keynotes, presentations and training and for organizations, companies and groups throughout North America.

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South by Southwest 2014: human spam, power poses and crowdsourced comedy

If you’ve never been to South by Southwest, the annual social media and interactive Festival in Austin, Texas, it’s tough to describe the combination of laid-back-high-tech energy that makes the Festival standout.

Austin, a charming college town, may not the easiest place to get to, but once you arrive and get your bearings, you’re swept up in the swirl of the event.

It’s been a few weeks since it ended so I thought I’d reflect on five highlights from my third SXSW:

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Media relations versus new PR

What do you think of when you hear the word PR? Some people say advertising. But most equate PR with media coverage, as in big above the fold articles with eye-catching photos and standout quotes.

The industry has many names for that. PR agencies call it media relations. Publicists call it publicity. And in our paid-earned-owned-shared content marketing landscape, we refer to it as earned media.

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Visual storytelling lessons from New Yorker cartoons

Whenever I pick up a copy of the New Yorker, the first thing I do is flip through the magazine from beginning to end to read the cartoons.

All of them.

Then I go back and reread the most memorable ones again.

Why? Because New Yorker cartoons are as close to storytelling perfection as anything I’ve found. 

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Six things that will be on my mind in 2014

Well, we’re starting 2014 with a polar vortex that swooped in on North America and caused frigid below zero temperatures across much of the continent. The polar vortex is one of the things I’ve learned so far in January.

I also learned that a few days ago the temperature in Winnipeg was similar to the temperature on Mars. Why didn’t they tell me that growing up? It would have explained so much!

So I thought I’d begin the year with six things I learned about digital and social media in 2013 that will be top of mind in the new year.

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The difference between creation and re-creation

Tradition is a powerful force (and not just in Broadway musicals).

It’s given us many great gifts including holidays, rituals, beliefs…

And punctuation.

However, tradition can also be a bit clingy. Or we are when it comes to it.

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COPYRIGHT 2013 - MARTIN WAXMAN COMMUNICATIONS. DESIGNED BY A NERD'S WORLD.