Digital Strategy & Training, Content Marketing, Social PR

Training

Customized Social Media Workshop

Tailored to your goals, our highly engaging workshops showcase the latest trends in digital, social media and communications and provide training on platforms, strategy and content. Learn more.

Strategy

Content Strategy

It starts with insights, understanding your audience, strategies tied to your business goals and a creative plan. We help you discover your best stories and bring them to life. Here’s how.

social PR

Social PR

Your audience wants valuable content they can’t find anywhere else. We build relationships then develop and amplify your stories in social and legacy media. Here’s how.

speaking

Speaking

Martin Waxman delivers entertaining and engaging keynotes and interactive workshops and presentations for organizations, companies and groups throughout North America. Learn more.

Recent Posts

Multimedia - new AV cart

What’s on the new AV cart?

Whenever someone mentions multimedia, I automatically think of those nondescript grey metal A/V carts of my high school and university days. (I know I’m dating myself here.) They’d always hold a messy assortment of what was then hi-tech: 16MM film projector, slide projector, TV/VCR combo and a bunch of cords. And while I liked the idea of multimedia, I never imagined myself as the person behind the cart.

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training

Five things I learned in 2015

I’ve always been a major consumer of content. Like most PR pros, I’m a media junkie, that is, passionate about news. I used to start my days poring over five papers, listening to radio and watching TV. In recent years, that’s been turned into more of a social media addiction. (I’m trying to control it, really…) I read, click, share, work, read, work, share, create — though creation takes me a lot more time because it’s “deep work.” More on that below. 

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PR by the micro-moment part 2

PR by the micro-moment – moment 2

Not too long ago, I had the pleasure of attending a Google-sponsored breakfast on micro-moments – those ‘I want to know/go/do/buy’ impulses we all experience when we have a question and impulsively reach for our smartphones to find what we’re looking for. For many of us, it’s become a reflexive response. Google’s talking about these a lot lately – and with good reason – it has identified micro-moments as one of the key trends in our path to purchase.

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