Toronto, June 8, 2006 – Palette Public Relations Inc. today announced that it has been selected by Caliper Canada to build the company’s profile in the Canadian business community through PR and media relations.

“With a proven record of more than 40 years of measurable success, Caliper’s approach to employee and organizational development, team building and succession planning really stands out,” says Martin Waxman, president, Palette PR. “We are highly motivated to share Caliper’s stories with the business community and see strong potential in our new relationship with them.”

Caliper Canada is a psychometric assessment and consulting firm based in Toronto that helps companies achieve peak performance by advising them on hiring the right people, managing individuals most effectively and developing productive teams. Using its proprietary testing instrument, the Caliper Profile, the company has assessed the potential and motivation of more than two million individuals over the past four decades and advised more than 25,000 companies. Among other things, the Caliper Profile can be used to assess whether or not someone is the “right fit” for a job.

“The selection of the right marketing partner is as important to us as the hiring of key employees,” says John Szold, Managing Director, Caliper Canada. “We look forward to Palette’s help in engaging the business community.”

At the start of any new client relationship, Palette invests significant time and energy learning about an organization and becoming familiar with its stories. In this case, that research involved several senior members of Palette completing a Caliper Profile and receiving an evaluation, just like one of Caliper’s corporate clients.

“It was eye-opening for each of us to learn more about our strengths, motivations and potential,” says Waxman. “And we were relieved to find out that we’re in the right jobs.”

Palette Public Relations Inc. specializes in PR and has expertise in media relations, product launches, PR writing, communications planning, event management and reputation management. Clients include P&G Beauty’s Olay, Herbal Essences, Head & Shoulders and Infusium 23 brands, Frigidaire Canada and Kids & Company. Please visit www.palettepr.com.

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For more information, please contact:

Martin Waxman
Palette PR
416.703.9859 ex 11

mwaxman@palettepr.com

Louise Armstrong
Palette PR
416.703.9859 ex 12

larmstrong@palettepr.com