Toronto, July 25, 2007 – Palette Public Relations today announced that Verity, Canada’s only business, networking and wellness club for women, is the newest addition to the agency’s growing client roster. Palette will work with Verity to provide strategy development, media relations and media training as well as on-going PR support.
Since opening in 2004, Verity has become an oasis for women entrepreneurs and business executives who need a third space, away from home and office, where they can meet like-minded professionals, share common interests, find new passions or simply re-connect with themselves.
“As busy entrepreneurs ourselves, Palette understands the challenges and rewards Verity and its members face,” says Louise Armstrong, Executive Vice-President, Palette PR. “Palette has expanded over the last three years to include a growing client list, larger office space and more, dedicated staff. Verity is an exciting addition to our existing consumer, B2B and not-for profit client base.”
Palette’s mandate will also include developing and supporting PR activities for Verity Spa, Verity Flowers and George, one of Toronto’s top restaurants.
Armstrong adds that Mary Aitken, Verity’s CEO, started the club because as a former executive in the financial sector she knows the important role networking and mentoring plays in helping women reach increasing senior positions in business. “Verity is making a tangible difference in the lives of women and we look forward to telling their story to the media and public.”
About Verity
Designed by women for women, Verity is a 600 member-strong business, social, fitness and wellness club located in Toronto’s downtown core. A 50,000 sq. ft. facility, Verity features everything today’s women need to manage their busy lives, including: business facilities, concierge service, private dining and event spaces, member’s lounge and library, fitness centre with equipment specifically designed for women, yoga and Pilates studio, programming and events, and ozone swimming pool. Verity also includes the full service Verity Spa, Verity Flowers and George, one of Toronto’s top restaurants, which are all open to the public.
About Palette PR
Based in Toronto, Palette Public Relations is a boutique PR agency, specializing in strategy development, communications planning, reputation management, product launches, media relations, PR writing and event management. Clients include P&G Beauty’s Olay, Herbal Essences, Head & Shoulders and Infusium 23 brands, Kids & Company, Caliper Canada and Yuk Yuk’s. For more information please visit www.palettepr.com.
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For more information, please contact:
Martin Waxman
Palette PR
416.703.9859 ex 11
mwaxman@palettepr.com
Louise Armstrong
Palette PR
416.703.9859 ex 12
larmstrong@palettepr.com