Growing agency conducts national PR for Canadian Breast Cancer Foundation CIBC Run for the Cure
Toronto, August 20, 2007 – For the second year running, Toronto-based Palette PR will handle national media relations for the Canadian Breast Cancer Foundation CIBC Run for the Cure, September 30, 2007. Working with the Foundation’s National Office, Palette’s mandate includes media training, national media relations and local PR support for the Run’s 53 sites nationwide.
“The Run is our most significant fundraising event, but it also presents a unique opportunity to raise awareness on a national level for the Foundation and the work we do in the prevention, research and treatment of breast cancer,” says Sharon Wood, Canadian Breast Cancer Foundation, Executive Director. “We believe that Palette is well-positioned to drive public awareness for the Run, the Foundation and issues of breast cancer.”
This year the Run will be held in communities from Victoria to St. John’s on Sunday, September 30. Last year more than 170,000 participants walked or ran to raise over $26 million for breast cancer research, education and awareness programs. 2007 is the 16th annual Run.
“The Run is the largest single-day, volunteer-led, national event to support breast cancer,” says Louise Armstrong,executive vice-president, Palette PR. “It is both personally and professionally rewarding to build awareness and encourage participation for an event of this caliber. We look forward to doing it again this year.”
The Run is just the latest in Palette’s growing roster of consumer, business to business, entrepreneurial and not-for-profit clients.
About the Canadian Breast Cancer Foundation
Established in 1986, the Canadian Breast Cancer Foundation is the leading national volunteer-based organization in Canada dedicated to creating a future without breast cancer. The Foundation works collaboratively to fund, support and advocate for relevant and innovative research, meaningful education and awareness programs, early diagnosis and effective treatment, and a positive quality of life for those living with breast cancer.
About Palette PR
Based in Toronto, Palette Public Relations is a boutique agency, specializing in strategy development, communications planning, reputation management, product launches, media relations and event management. Clients include P&G Beauty’s Olay, Herbal Essences, Head & Shoulders and Aussie brands, Kids & Company, Caliper Canada, Yuk Yuk’s and Verity. For more information visit www.palettepr.com.
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For more information, please contact:
Martin Waxman
Palette PR
416.703.9859 ex 11
mwaxman@palettepr.com
Louise Armstrong
Palette PR
416.703.9859 ex 12
larmstrong@palettepr.com