Toronto, March 25, 2009 – Winnipeg-based Botanical PaperWorks has chosen Palette Public Relations as its PR agency of record. The full-service Toronto firm will handle North American media relations in support of the company’s eco-friendly stationery line.

“This is a fabulous home-grown sustainability story and we’re very excited about promoting these products,” says Louise Armstrong, executive VP, Palette PR.

Botanical PaperWorks makes greeting cards and stationery using plantable paper embedded with North American wildflower seeds. When planted in a pot of soil, the seeds grow into colourful wildflowers such as Bird’s Eye, Clarkia, Poppy and Snap Dragon. The line includes greeting cards, baby and wedding announcements, shower favours, thank you cards, notepads, calendars and business promos. And they’re eco-friendly – most of the products are tree-free, made from 100 per cent post-consumer waste.

“Our product is very unique and we felt it could really benefit from public relations,” says Petra McGowan, marketing manager, Botanical PaperWorks. “We chose Palette as our agency partner due to their strong lifestyle media relationships.”

Most of the Botanical PaperWorks products are tree-free, made from 100 per cent post-consumer waste and pure North American wildflower seeds by skilled papermakers making a living wage. When you choose Botanical PaperWorks plantable seed paper for a special invitation, favour or card, you’re giving the lucky recipient a lasting memento of the event. Please visit www.botanicalpaperworks.com.

Palette Public Relations is a Toronto-based PR agency that provides communications strategy and execution for a range of global and local clients. In addition to a thriving beauty and consumer goods practice, Palette has expertise in sustainability, corporate communications, social media and large-scale special events. Please visit www.palettepr.com.

-30-

For more information, please contact:

Louise Armstrong
Palette PR
416.703.9859 ex 12

larmstrong@palettepr.com