TORONTO, April 28, 2009 TORONTO, April 28, 2009 – Denver, CO-based LÄRABAR has chosen Palette Public Relations Inc. to handle media relations and new product launches in Canada. The healthy snack company produces LÄRABAR natural food bars in a variety of flavours including Apple Pie, Cashew Cookie and Chocolate Coconut Chew, all of which have less than seven ingredients.
Although the LÄRABAR product has been available in Canada for a while, the relationship with Palette marks the first time the company has worked with a Canadian PR agency. Palette was granted the business through a relationship with Higgins Cohn Brand Management, which handles the LÄRABAR brand in Canada.
“This is a fabulous brand with a delicious and nutritious offering,” says Louise Armstrong, executive VP, Palette PR. “The LÄRABAR snacks are already a favourite among outdoor enthusiasts, families and celebrities in the U.S. and we’re excited about helping to increase their profile north of the border.”
About LÄRABAR
Founded in 2003 by Lara Merriken, LÄRABAR now produces sixteen LÄRABAR brand flavours. The company is committed to producing simple, whole food products. LÄRABAR products are available worldwide at a variety of natural, specialty, and conventional grocers and outdoor lifestyle retailers. Please visit www.larabar.com.
About Palette PR
Palette Public Relations is a Toronto-based PR agency that provides communications strategy and execution for a range of global and local clients. In addition to a thriving beauty and consumer goods practice, Palette has expertise in sustainability, corporate communications, social media and large-scale special events. Please visit www.palettepr.com.
About Higgins Cohn
Higgins Cohn Brand Management is a Woodbridge-based consumer products management organization, providing strategic operations and sales execution services to consumer brand companies competing in Canada. Please visit www.higginscohn.com.
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For more information, please contact:
Louise Armstrong
Palette PR
416.703.9859 ex 12
larmstrong@palettepr.com