TORONTO, May 28, 2009 – Denver, CO-based Atkins Nutritionals Inc. has chosen Palette Public Relations to handle public relations and media relations for the Canadian market. Palette PR will help re-introduce Canadian consumers and media to the Atkins brand and its new Sweet.Sexy.Science. campaign.

No longer the bacon-and-eggs diet of old, the Atkins Diet has returned with a healthier and more sustainable approach to weight management. While still advocating a low-carb diet, the Atkins Nutritional Approach promotes a wide range of lean protein, good carbohydrates and good fats within its four phases.
Palette will help Atkins to re-educate Canadians through nutrition outreach and education about the Atkins diet and branded products.

“Atkins was a pioneer and continues to be a leader in its category,” says Louise Armstrong, executive vice-president, Palette Public Relations. “We’re looking forward to sharing their story with Canadians.”

About Atkins

Atkins Nutritionals Inc. manufactures and sells a variety of nutrition bars and shakes designed around the nutrition principles of the Atkins Diet. The Atkins line of products appeal to a broad audience of both men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Atkins products are available in more than 30,000 locations throughout the U.S., Canada and internationally. For more information, please visit atkins.com.

About Palette PR

Palette Public Relations is a Toronto-based PR agency that provides communications strategy and execution for a range of global and local clients. In addition to a thriving beauty and consumer goods practice, Palette has expertise in sustainability, corporate communications, social media and large-scale special events. Please visit www.palettepr.com.

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For more information:

Louise Armstrong
Palette PR
416.703.9859 x 12
larmstrong@palettepr.com