TORONTO, May 14, 2008 – Toronto-based Palette Public Relations was recently voted the #1 beauty PR agency in Canada in a survey of Canadian beauty editors. The survey, conducted by Cosmetics Magazine, was designed to recognize the role of PR professionals in the promotion of beauty products. Results appeared in the magazine’s May/June issue in a story highlighting PR agencies and staff at Canada’s beauty companies.

“We are absolutely elated that we placed first in this survey,” says Louise Armstrong, executive vice president and co-owner Palette Public Relations. “We work very hard to develop and maintain strong relationships with Canadian beauty editors and it’s wonderful to be recognized by a group of people we hold in such high esteem.”

“Public Relations helps generate millions of dollars in important editorial coverage every year in Canadian magazines and newspapers making it a huge contributor to the success of a beauty brand in Canada,” says Jim Hicks, publisher Cosmetics magazine. “So when editors call out an agency as being among the best in its field, that’s a real achievement.”

While beauty PR is not Palette’s exclusive focus, the agency counts some of the world’s biggest beauty brands among its roster of clients including Olay, Herbal Essences, Head & Shoulders, Secret and Aussie. “We’re fortunate to have the opportunity to work on several outstanding beauty brands,” says agency president and co-owner Martin Waxman. “The strength and diversity of this portfolio has enabled us to do some very creative PR work over the years both for our beauty clients and for those in all the sectors we serve.”

About Palette PR

Palette Public Relations is a Toronto-based PR agency that provides communications strategy and execution for a range of global and local clients. In addition to a thriving beauty and consumer goods practice, Palette has expertise in sustainability, corporate communications and large-scale special events. Clients include Olay, Herbal Essences, Head & Shoulders and Tide as well as several multinational and Canadian organizations including Caliper Canada, Canada Blooms, Canadian Breast Cancer Foundation, Canadian Management Centre, Kids & Company, JacKryn France and Yuk Yuk’s Comedy Clubs.

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For more information, please contact:

Martin Waxman
Palette PR
416.703.9859 ex 11

mwaxman@palettepr.com

Louise Armstrong
Palette PR
416.703.9859 ex 12

larmstrong@palettepr.com