PRACTICE AREAS

consumer marketing/social media/corporate communications/event management/not for profit/sustainability and corporate social responsibility

Consumer Marketing

With numerous product launches and solid experience in beauty, fashion, décor, food, retail, entertainment, toys and consumer technology, we are experts at positioning your product or service for success. We pride ourselves on developing creative, exciting and informative ways to get people talking about your offerings. We can help strategically position you in the marketplace, execute national media relations campaigns in both languages, identify influencers and stakeholders and develop unique direct-to-consumer programs. Have an existing brand that’s losing ground? We’ll work with you to draw upon historic equity to reposition your product with today’s audiences and help make it top-of-mind once more. And…Palette was voted the #1 PR agency by Canadian beauty editors.

Social Media and Digital Communications

The world of blogs, podcasts, social networks, Twitter and online communications can seem like both an exciting opportunity and a disorganized frontier. But, there’s one thing your organization can’t afford today—to ignore the conversation. Palette PR has expertise in analyzing your communications goals and tailoring two-way digital programs designed to meet them. This includes research and monitoring, developing online communications practices and policies, interactive webinars and events, building social networks and communities, blogger relations and micro-blogging.

Corporate Communications

Palette helps corporate clients reach key audiences and decision-makers – business editors, CEOs and stakeholders – through a range of strategic PR tactics including media relations, targeted speaking engagements, internal communications, event management, partnerships and sponsorship opportunities across the country.

Event Management

The Palette team has organized and executed flawless special events for 10 to 500 guests. We can plan intimate dinners with VIPs, unique product launches for editors or grand affairs. From finding cool venues to travel and lodging logistics to guest services, we do it all in one place. And, our long-standing relationships with the hospitality industry in cities across North America, mean we can negotiate the best deals for you.

Not-for-Profit

Charities, associations and NGOs have compelling stories to tell. And Palette has expertise helping them reach their audiences in many ways including: communications and media relations programs designed to build awareness for organizations and their major fundraising events; spokesperson identification; large and small media training sessions for management, boards or 100+ groups of volunteers; sponsorship liaison and communications; and helping connect organizations with corporate partners that are the right fit.

Sustainability and Corporate Social Responsibility

As companies reduce their eco-footprint and give back to their communities, they’re looking for meaningful ways to build relationships with employees and other stakeholders and get people on board with the plans. And it’s more important than ever to be transparent and avoid greenwashing. Palette has developed and executed multi-phased sustainability and CSR initiatives that include: assembling third-party advisory panels, identifying and forging relationships with NGOs, coalition-building, employee and stakeholder education and awareness, speaking opportunities, sponsorship opportunities and media relations.