TRAINING AND SPEAKING

Whether you’re working with a PR agency or doing it all in-house, sometimes you need an external perspective. Palette PR principals, Martin Waxman and Louise Armstrong, are available for communications training sessions for small or large groups or for speaking engagements at association conferences and retreats. Following is a sample of available sessions, all of which can be customized to meet your needs:

Social Media 101

From blogs, Twitter and Facebook to podcasts, crowd-sourcing and online conversations. How does a company dip its toe into the social media ocean and at the same time make sure it doesn’t get in too deep and drown? Palette PR president, Martin Waxman, a blogger, PR podcaster and social media strategist, throws you a life preserver. His interactive presentation provides an easy-to-understand overview of the social media landscape and explanations of the latest and most relevant tools. He also includes ‘live’ demonstrations designed to demystify and ease you into the social media sphere.

Business Etiquette

In today’s competitive marketplace, you need to be able to outclass the competition. Palette co-founder Louise Armstrong is a business etiquette and protocol coach trained and certified by the Protocol School of Washington. Maybe you need some advice on how to successfully work a room or need a refresher on the correct protocol at a formal dinner. What about cell phone etiquette, appropriate use of e-mail or Facebook? Whatever your etiquette dilemma, Louise can provide training in a supportive and interactive session, geared to the needs of adult learners.

Media Training

If you have a story to tell, chances are you’ll have to face the media. The question is – are you ready? Handling media interviews can be overwhelming for the uninitiated, even those who are in positions of power in their own organizations. Our one-hour, half-day or full-day media training session helps you understand how media works, how to prepare for interviews, and how to effectively tell your story. The half-day and full-day options include mock interview sessions in which participants are filmed and critiqued in a supportive atmosphere.

Making the Most of Your Agency Investment

The decision to engage a PR agency is a big investment for companies and organizations. Our one-hour session on working with a PR agency can help ensure your experience is a positive one. We’ll share the secrets of agency briefings that get results, outline what you can expect from your PR agency and provide advice on getting your internal team ready to work with your new partner.

PR 101

If you’re new to public relations or just thinking about how it might help achieve your business objectives, this is the session for you. This one-hour presentation provides an introduction to public relations, dispels the myths, helps you differentiate it from advertising or marketing and shows you how it’s done. Case studies and examples pulled from the pages of current media help bring it to life.

Communicating with Employees During an Organizational Transition

Whether your business is large or small and has one location or many, effective and transparent communications with employees is essential. And this begins with credibility and management’s ability to listen and act. But it doesn’t happen overnight. Sometimes a time of company change is the ideal catalyst to improve the status quo and begin to communicate and build meaningful relationships with staff. In a step-by-step case study, Martin Waxman takes you through the challenges, issues and roadblocks a company faced and the strategies and tools it harnessed as it worked overtime to get employees onside.