ARTICLES

One On One With Martin Waxman, Palette Public Relations
Here is the second in my One on One series, during this interview I had a chance to chat with Martin Waxman, President of Palette Public Relations.
By Dave Forde

Passport to World Citizenry
Social media is blurring national borders and exerting pressure on the scope of communications mandates. Martin Waxman considers how PR practitioners should respond.
By Martin Waxman

The Globe and Mail – Louise Armstrong on Trends in Public Relations
Looking at trends in public relations specifically consumer brands and gifting suites.
By Louise Armstrong

IPRA – Passport to World Citizenry
Social media is blurring national borders and exerting pressure on the scope of communications mandates.
By Martin Waxman

CPRS article – What’s in a Name
The story of an agency re-branding.
By Martin Waxman

IABC – Are you a type A-Gency
Exploring the Myths Surrounding PR Agency Personality Types.
By Louise Armstrong

IABC – Quantam Leap
Transitioning from Gouvernment to Agency in One Bound.
By Louise Armstrong

IABC Article – Media Relations
Pitch Perfect Media Relations – Five Steps to Getting Your Story Told.
By Louise Armstrong

IABC – Making the Most of the Web
Feeling Blogged Down? A Primer on Blogs as a Communications Tool.
By Martin Waxman

Martin Waxman in PR Canada
By Roxanne Cramer

CPRS – On the Road to Accreditation
By Martin Waxman