Louise Armstrong
Co-founder and Executive Vice President

Louise Armstrong, an expert in consumer marketing, has managed national product launches and influencer campaigns for some of North America’s largest consumer goods companies. She has two decades of public relations experience including serving as public relations officer for Canada’s largest public school board and a speechwriter for the Ontario Government.

Louise is passionate about the ethics, etiquette and protocol of the communications field and serves as director of the ethics committee for the Toronto chapter of the IABC. She is also a professional etiquette consultant and is certified by the Protocol School of Washington to teach corporate etiquette and international protocol. Louise’s views on ethics and etiquette can be found on her blog, A Call For Class, Louise graduated from Humber College in Toronto with an Honours Diploma in Public Relations.